Compared with current industry structures, the biggest changes will come from the B2B2C, product-provider, and enabler roles—and these are also the groups we expect to grow the most. Companies in these roles may offer new business models or harness new opportunities to offer external services for others. Today, an estimated €25 billion in spending goes to these two archetypes in Europe. By 2030, we expect this amount to increase by about 70 percent to more than €40 billion. Most of this value is coming from IT services, followed by operations and support.